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Anonimo Firenze
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In 1997, Federico Massacesi, a longtime executive with fashion design legend Salvatore Ferragamo, officially established Anonimo in the creative center of Florence. Massacesi clearly heard the call to save an Italian heritage, preserving both the livelihood of the craftsmen who had dedicated their skills to Tuscan watchmaking and a veritable regional treasure as well. By providing the necessary resources, he ensured the continuation of case and strap manufacturing techniques that only this original team of veteran watch craftsmen could continue to produce. "Leave Italy?!" they cried. "Never!"
And so Anonimo was born, a monument to excellence complete with the original artisans and materials essential to keeping tradition intact and alive. Though Anonimo may be less than a decade old, its people, its processes, its craftsmanship date back over 50 years.
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